Although the temperature kept some in bed, the prospect of learning the secrets to launching and growing a successful business or fine-tuning one that’s not quite firing was enough to get a group of would-be entrepreneurs and existing business owners to rug up for Scone Chamber’s breakfast workshop, ‘How to Start and Develop your Own Business’ this morning.
Maitland-based ETC Business Advisor Julian Campbell shared his deep knowledge of how to successfully start and sustain a successful business with a dozen hardy locals. He walked the audience through his 10 steps to business success, explained how to avoid the typical newbie mistakes, and explained the importance of SWOT analysis, a solid business plan, market research, pricing – even how to get paid on time.
“It was very, very informative,” said Scone Chamber co-president Hamish Firth.
“Julian knows business and how to break down and explain it step by step. We’re keen to have him back for another workshop session.”
Mr Campbell answered questions from both ‘sides’ of the audience – those hoping to get serious with a hobby business or find a niche to exploit with a start-up, and those already in business and seeking advice on issues impacting their profitability. He also outlined the free government programs available through ETC to people looking to start a business or those business people who need expert guidance.
He’s built a career helping budding entrepreneurs in Newcastle and across the Hunter Valley to succeed in business. Several are now running multi-million dollar operations.
As much as he informs, Mr Campbell also challenges his audience. He loves guiding ‘quiet achievers’ and helping business owners who hang in – even when the going gets tough.
“I love their passion,” he said.
“They have great ideas and usually just need guidance to establish and grow their dream business.
“The same goes for business owners who are frustrated that they’re not achieving their potential. It’s usually only one or two things that are holding them back.”
Mr Campbell is keen to return for another workshop – this time on marketing, an essential ingredient of a successful business.
Today’s workshop was hosted by Chamber member Victoria Kitanov at stately Victoria Hall, formerly the School of Arts and one of Scone most historic and charming buildings. Guests were treated to a delicious Continental breakfast by Aliesha Baddam, of The Oak Platter.
The Chamber’s workshop, along with other initiatives to support the Upper Hunter business community are made possible with the backing of the Local Buying Foundation.