A #RecoveryWeekend logo has been created to be used across the campaign.
#RecoveryWeekend is a new campaign encouraging people to spend their tourism dollars in New South Wales (NSW) in 2020.
Across Australia, and especially in our state of NSW, it’s been an extraordinarily difficult start to 2020 with so many affected by the bushfire crisis. It’s impacting our tourism industry, with many cancelling their holiday plans. It’s time to tell travellers that NSW is open for business and ready to welcome tourists.
In NSW, Destination NSW are urging people to take a #RecoveryWeekend – to simultaneously recharge holidaymakers’ batteries and help communities recover and rebuild, too.#RecoveryWeekend inspires everyone to make their holiday plans in the stunning State of NSW. To book a getaway that gives back; to discover a new part of NSW they’ve always wanted to visit; to get out and meet local farmers and winemakers.
#RecoveryWeekend lets bushfire-affected communities know that we are all going to be there alongside them on the road to recovery. Our storied state of NSW will always surprise — visiting NSW during the tougher times is just as memorable as stopping over during easier times, and will support our incredible tourism operators when they need it the most.